We live in an increasingly digital world, and this trend shows no signs of slowing down. Over the last few years, e-commerce has become an essential part of the global retail landscape. The industry has undergone a massive transformation in response to changing consumer attitudes, advancing technology, and key world events like the COVID-19 pandemic. Today, more people shop online than ever before, and e-commerce companies find themselves in a unique position to capitalize on this trend.
However, fast-evolving and quickly expanding industries face unique challenges and opportunities. For the small and medium-sized businesses (SMEs) in the sector, understanding these factors can differ between boosting revenue or barely surviving.